I help brands build and execute social impact strategies that align purpose with business performance. Today, social good is not a peripheral initiative — it is a business imperative. Companies that authentically integrate impact into their operations strengthen customer loyalty, improve employee retention, and build more engaged, values-driven cultures.

My career foundation is in brand marketing and events, which gives me a unique ability to translate social good initiatives into dynamic, consumer-facing campaigns that drive both engagement and impact. I bring a strategic and creative lens to purpose-driven work, helping brands activate their values in ways that feel authentic, visible, and culturally relevant.

Throughout my career, I have created and led global community initiatives, cause marketing campaigns, and social impact programs for some of the most influential names in fashion, beauty, luxury, and media. My in-house experience spans fashion brands including J.Crew, Madewell, and TSE, as well as L'Oréal, the world’s largest beauty company. My broader marketing and event experience also includes work with industry leaders such as Condé Nast, Hearst, and Saks Fifth Avenue

This breadth of experience gives me a unique ability to connect brands, nonprofits, employees, and consumers through meaningful, measurable initiatives. I specialize in building strategic partnerships, increasing employee engagement, developing impactful giving programs, and amplifying mission-driven storytelling in ways that resonate both internally and externally.